Wireless Identifiers for Proximity Applications

A method comprising:

• receiving a plurality of wireless broadcast identifiers gathered from a plurality of agents, each of said wireless broadcast identifiers being associated with a specific agent;
• matching said wireless broadcast identifiers to form groups of users having a physically proximate location, each of said users being associated with at least one wireless broadcast identifier;
• creating a set of application consumable information comprising information determined from profiles associated with said users in said groups of users;
• and
• transmitting said application consumable information to an application.

A system comprising:

• a plurality of gathering agents, each of said gathering agents that receives broadcast identifiers from wireless devices and transmits said broadcast identifiers to a remote service;
• a remote service that:
• receives a plurality of wireless broadcast identifiers and agent identifiers from said plurality of gathering agents;
• for at least a subset of said wireless broadcast identifiers, identifies a user profile associated with said wireless broadcast identifier;
• forms a group of proximate users by matching said wireless broadcast identifiers associated with said gathering agents;
• creates a set of application consumable information comprising information determined from said user profiles;
• and
• transmits said application consumable information to an application.