Interaction analysis and prioritization of mobile content
AssigneeJumptap, Inc.
InventorsJorey Ramer, Adam Soroca, Dennis Doughty
Life of this patent
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Abstract
In embodiments of the present invention improved capabilities are described for receiving interaction information relating to a first mobile communication facility, weighting content based at least in part on the interaction information, and ordering the content for presentation on a second mobile communication facility based at least in part on the weighting.
Claims20
A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:
- receiving interaction information relating to the target mobile content accessed by a user of a first mobile communication facility;
- receiving a datum associated with the first mobile communication facility, wherein the datum corresponds to geographic information relating to the mobile communication facility;
- weighting the mobile content based at least in part on the interaction information and the geographic information relating to the mobile communication facility;
- and
- providing the weight as a parameter for use in the prioritization of the target mobile content for presentation on a second mobile communication facility.
A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:
- receiving interaction information relating to the mobile content accessed by a user of a first mobile communication facility;
- receiving a datum associated with the first mobile communication facility, wherein the datum corresponds to geographic information relating to the mobile communication facility;
- weighting the mobile content based at least in part on the interaction information and the geographic information relating to the mobile communication facility;
- and
- prioritizing the target mobile content for presentation on a second mobile communication facility based at least in part according to the weighting.
Dependencies are inferred from the claim text.