System and Method for Delivering Brand Reinforcement as a Component of a Human Interactive Proof

A system for restricting access to a computer system, resource, or network to live persons, and for preventing the execution of automated scripts via an interface intended for human interaction by means of a reverse Turing test that exploits the semantic, symbolic, and contextual associations humans instinctively form between objects, and which links these associations with products and brand marks in the context of function or favorable outcome;

• the system comprising:
• a) A computer system, resource, or network on which protected applications or data are resident, herein described as a Subscribing System or Server;
• b) A Challenge/Response Agent, comprising a storage medium containing machine readable instructions which are executable by a computing platform and resident on a server;
• said Agent creating and managing a session each time a protected resource is requested by an unknown Petitioning Agent, and which allows or denies access to the requested resource, system, or network based on the outcome of a test designed to determine whether or not the Petitioning Agent is a human user;
• c) A Client Management Service, comprising a storage medium containing machine readable instructions which are executable by a computing platform, said Service being responsible for matching a Subscribing System or Server with appropriate branded campaign content;
• d) An apparatus comprising non-volatile memory containing an Active Campaigns Database cross-referencing branding campaign content with Subscribing Systems or Servers;
• e) A Test Creation Engine, comprising a storage medium containing machine readable instructions which are executable by a computing platform, said Engine creating a unique test for each verification session, based on a combination of configurable and random parameters;
• f) An apparatus comprising non-volatile memory containing an Images Database containing a plurality of random images;
• g) An apparatus comprising non-volatile memory containing a Semantic Context Database, containing a plurality of metadata associated with the unique ID of each image in the Images Database;
• h) An apparatus comprising non-volatile memory containing an Branded Images Database containing a plurality of product images which feature prominent brand marks;
• i) A Localization Engine, comprising a storage medium containing machine readable instructions which are executable by a computing platform, said Engine creating a localized instruction string to guide the Petitioning Agent in completing the test;
• j) An Image Composition Engine, comprising a storage medium containing machine readable instructions which are executable by a computing platform, said Engine composing the images selected for a test into a single composite image, based on a combination of configurable and random parameters;
• k) A Campaign Management Service, comprising a storage medium containing machine readable instructions which are executable by a computing platform, said Service being employed to select appropriate branded images for inclusion in a test;
• l) A Client-Side Test Application, comprising machine readable instructions which are executable by a computing platform which is executed on the local computer of the Petitioning Agent;
• m) A Test Evaluation Engine, comprising a storage medium containing machine readable instructions which are executable by a computing platform, which examines the results returned by the Client-Side Test Application, and returns a pass or fail result to the Challenge/Response Agent.