Determining preferred categories based on user access attribute values

A system for determining one or more preferred categories for a current user at a website, comprising:

• a communication interface configured to send and receive data over a network;
• a processor configured to:
• determine a plurality of access attribute values corresponding to a plurality of types of access attributes associated with an access of the website by the current user;
• determine a plurality of categories corresponding to the plurality of access attribute values based at least in part on stored corresponding relationships between categories and access attribute values, wherein at least a portion of the determined plurality of categories comprises one or more preferred categories from which one or more products are configured to be recommended to the current user;
• and
• present product information associated with the one or more preferred categories;
• and
• a memory coupled to the processor and configured to provide the processor with instructions.

A computer program product for determining one or more preferred categories for a current user at a website, the computer program product being embodied in a non-transitory computer readable medium and comprising computer instructions for:

• determining a plurality of access attribute values corresponding to a plurality of types of access attributes associated with an access of the website by the current user;
• determining a plurality of categories corresponding to the plurality of access attribute values based at least in part on stored corresponding relationships between categories and access attribute values, wherein at least a portion of the determined plurality of categories comprises one or more preferred categories from which one or more products are configured to be recommended to the current user;
• and
• presenting product information associated with the one or more preferred categories.