Redeeming offers of digital content items

A computer-implemented system for redeeming an offer of a digital content item comprising:

• an image capture device for capturing image data of a physical object including a unique identifier and image data of a user associated with the physical object;
• one or more processors being in communication with the image capture device for receiving the image data of the physical object and for identifying the user associated with the physical object from the image data;
• the one or more processors receiving and verifying the unique identifier;
• and
• responsive to verification of the unique identifier, the one or more processors executing software providing the digital content item to a virtual representation associated with the identified user.

One or more processor-readable storage media having instructions encoded thereon which instructions cause one or more processors to execute a method for redeeming an offer of a digital content item, the method comprising:

• identifying a physical object in image data;
• receiving a unique identifier associated with the physical object;
• verifying whether the unique identifier is valid for redeeming the digital content item;
• responsive to the unique identifier being valid, executing software providing the digital content item;
• and
• updating redemption data for the offer of the digital content item.