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US 2012/0232997 A1Published application
Apparatus and methods for enabling targeted insertion of advertisements using metadata as in-content descriptors
OwnerSrinivasa DHARMAJI, Bharat Bhusan Biswalinventors
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Abstract
A mechanism for transmitting metadata that contain identifying characteristics of advertisements to be inserted, details of an advertisement-spot, and targeted viewing group details as in-content descriptors to a mobile handset is disclosed. Tight synchronization and control of the display of advertisements within an advertisement-spot during wireless content transmission is thus provided.
Claims17
A processor implemented method, comprising:
- receiving on a wireless device a set of targeted advertisements for display on said wireless device within a content stream;
- receiving an in-content descriptor associated with each said targeted advertisement on said wireless device, said associated in-content descriptor containing instructions to said wireless device for identifying, prioritizing, and inserting each said targeted advertisement at a specific ad spot in said content stream;
- buffering said targeted advertisements and said associated in-content descriptors on said wireless device;
- receiving said content stream on said wireless device;
- a processor identifying an ad spot in said content stream;
- said processor identifying a targeted advertisement be inserted for display in said ad spot by said wireless device based on information contained in said associated in-content descriptor;
- and
- said processor inserting and displaying said targeted advertisement at said specific ad spot in said content stream according to instructions contained in said associated in-content descriptor.
5 more elements
An apparatus, comprising:
- an advertisement serving platform for generating a targeted advertisement and an in-content descriptor associated with said targeted advertisement, said in-content descriptor comprising instructions for inserting said targeted advertisement into an ad spot in a content stream;
- and
- a handset client on a wireless device for receiving, buffering, and inserting said targeted advertisement into said content stream according to instructions that are contained within said in-content descriptor.
An apparatus, comprising:
- a wireless device for receiving, rendering, and displaying a content stream;
- a handheld client on said wireless device for receiving a targeted advertisement and an in-content descriptor associated with said targeted advertisement over a wireless network;
- an electronic medium on said wireless device for buffering said targeted advertisement and said in-content descriptor associated with said targeted advertisement;
- a processor for recognizing and processing said in-content descriptor to extract metadata contained in said in-content descriptor;
- and
- said processor inserting said targeted advertisement into said content stream at an ad spot in response to information in said metadata contained in said in-content descriptor.
3 more elements
Dependencies are inferred from the claim text.