Method and apparatus for conversation targeting
AssigneeFederated Media Publishing, LLC
InventorTimothy A. Musgrove
Life of this patent
Estimating the term…
Abstract
The disclosed embodiments relate to a method, apparatus, and non-transitory computer-readable medium for placing content in conversations. An exemplary method comprises determining intersecting data based on a conversation data and marketing data, the marketing data being associated with content that is adapted for placement relative to one or more conversations, and creating a conversational model based on the intersecting data, the conversational model including data that is relevant to both the conversation data and the marketing data, wherein the conversational model is adapted to be used to place the content relative to at least one of the one or more conversations.
Claims24
A computer-implemented method executed by one or more computing devices for placing content in conversations, the method comprising:
- determining, by at least one of the one or more computing devices, intersecting data based on conversation data and marketing data, the marketing data being associated with content that is adapted for placement relative to one or more conversations;
- and
- creating, by at least one of the one or more computing devices, a conversational model based on the intersecting data, the conversational model including data that is relevant to both the conversation data and the marketing data, wherein the conversational model is adapted to be used to place the content relative to at least one of the one or more conversations.
An apparatus for placing content in conversations, the apparatus comprising:
- one or more processors;
- and
- one or more memories operatively coupled to at least one of the one or more processors and storing instructions that, when executed by at least one of the one or more processors, cause at least one of the one or more processors to:
- determine intersecting data based on conversation data and marketing data, the marketing data being associated with content that is adapted for placement relative to one or more conversations;
- and
- create a conversational model based on the intersecting data, the conversational model including data that is relevant to both the conversation data and the marketing data, wherein the conversational model is adapted to be used to place the content relative to at least one of the one or more conversations.
At least one non-transitory computer-readable medium storing computer-readable instructions that, when executed by one or more computing devices, place content in conversations, the instructions causing at least one of the one or more computing devices to:
- determine intersecting data based on conversation data and marketing data, the marketing data being associated with content that is adapted for placement relative to one or more conversations;
- and
- create a conversational model based on the intersecting data, the conversational model including data that is relevant to both the conversation data and the marketing data, wherein the conversational model is adapted to be used to place the content relative to at least one of the one or more conversations.
A computer-implemented method executed by one or more computing devices for placing content on a webpage, the method comprising:
- creating, by at least one of the one or more computing devices, one or more conversation tags corresponding to a conversation on a webpage;
- determining, by at least one of the one or more computing devices, content for placement relative to the conversation based at least one of the conversation tags;
- and
- placing, by at least one of the one or more computing devices, the content on the webpage relative to the conversation.
Dependencies are inferred from the claim text.