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US 2012/0232985 A1Published application
Advertising Using Mobile Devices
AssigneePontilex, Inc.
InventorsZephrin I. Lasker, Roshan B. Bangera, Geoffrey B. Grauer, Brian C. Long, Nicholas P. Herman
Life of this patent
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Abstract
One or more embodiments of the present invention relate to method, system and apparatus for presenting advertising on a mobile device within mobile device applications running thereon, collecting a user's response to the advertising, and distributing the responses to advertisers.
Claims13
A method for advertising using a mobile device which comprises:
- a user causing the mobile device to execute a mobile application;
- the mobile application displaying a registration screen on a mobile device display, which registration screen includes one or more capture fields for user data;
- using a mobile device user input device, the user entering user data into the one or more capture fields;
- the mobile application requesting and receiving one or more advertisements associated with one or more advertisers over the Internet;
- the mobile application displaying one or more of the advertisements on the mobile device display, which advertisements include an opt-in offer and an opt-in checkbox;
- the user accepting one or more of the opt-in offers by clicking on one or more of the opt-in checkboxes;
- the mobile application sending the user data over the Internet to associated advertisers for advertisements whose offers were accepted;
- and
- the mobile application further executing.
6 more elements
A method for advertising using a mobile device which comprises:
- a user causing the mobile device to execute a mobile application;
- the mobile application requesting and receiving one or more advertisements associated with one or more advertisers over the Internet;
- the mobile application displaying one or more of the advertisements on the mobile device display, which advertisements include an opt-in offer and an opt-in checkbox;
- the user accepting one or more of the opt-in offers by clicking on one or more of the opt-in checkboxes;
- the mobile application determining whether the user had previously submitted user data;
- if not,
- the mobile application displaying a registration screen on a mobile device display, which registration screen includes one or more capture fields for user data;
- and
- using a mobile device user input device, the user entering user data into the one or more data capture fields;
- if yes,
- the mobile application sending the user data over the Internet to associated advertisers for advertisements whose offers were accepted;
- and
- the mobile application resuming execution.
10 more elements
Dependencies are inferred from the claim text.