Real-time video image analysis for an appropriate payment account

A system for determining an appropriate payment account for a transaction, the system comprising:

• a memory device;
• a communication device;
• a processing device operatively coupled to the memory device and the communication device, wherein the processing device is configured to execute computer-readable program code to:
• receive information about a plurality of payment accounts available to a user;
• determine promotions associated with each of the plurality of payment accounts, wherein the promotions are for purchases of products using the payment account;
• identify one or more products proximate in location to a mobile device;
• determine the appropriate payment account for use in payment for the identified products, wherein the appropriate payment account is based at least in part on the determined promotions associated with each of the plurality of payment accounts, wherein the appropriate payment account provides the most beneficial promotion to the user at that time for the purchase of the one or more products;
• and
• present, via a mobile device, an indicator associated with the product, wherein the indication provides a payment account recommendation, wherein the payment account recommendation is the determined appropriate payment account.

A computer program product, the computer program product comprising at least one non-transitory computer-readable medium having computer-readable program code portions embodied therein, the computer-readable program code portions comprising:

• an executable portion configured for receiving information about a plurality of payment accounts available to a user;
• an executable portion configured for determining promotions associated with each of the plurality of payment accounts, wherein the promotions are for purchases of products using the payment account;
• an executable portion configured for identifying one or more products proximate in location to a mobile device;
• an executable portion configured for determining the appropriate payment account for use in payment for the identified products, wherein the appropriate payment account is based at least in part on the determined promotions associated with each of the plurality of payment accounts, wherein the appropriate payment account provides the most beneficial promotion to the user at that time for the purchase of the one or more products;
• and
• an executable portion configured for presenting, via a mobile device, an indicator associated with the product, wherein the indication provides a payment account recommendation, wherein the payment account recommendation is the determined appropriate payment account.