System and Method for Tracking Merchant Performance Using Social Media

An electronically implemented method for receiving consumer feedback using social media, comprising:

• identifying at least one consumer feedback topic related to a merchant;
• providing a computing system comprising a processor and a data storage component, wherein the data storage component comprises instructions to cause the processor to:
• generate an electronic consumer feedback module related to the feedback topic configured to solicit a feedback response from at least one consumer;
• transmit over an electronic network the consumer feedback module to the at least one consumer through a social media platform;
• and
• receive, over the electronic network and through the social media platform, the feedback response from the consumer;
• and
• comparing the feedback response to one or more benchmarked parameters related to the feedback topic.

An electronically implemented method for providing an employee incentive using social media, comprising:

• providing a computing system comprising a processor and a data storage component, wherein the data storage component comprises instructions to cause the processor to:
• transmit, through a social media platform, an electronic feedback response request to a consumer relating to a topic of interest at a merchant location;
• and
• receive, through the social media platform, a consumer feedback response responsive to the response request;
• comparing the feedback response to target response parameters;
• and
• providing an incentive to one or more employees at the merchant location if the consumer feedback response is within the parameters of the target response.