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US 2012/0209963 A1Published application
Apparatus, method, and computer program for dynamic processing, selection, and/or manipulation of content
AssigneeOneScreen Inc.
InventorsAtul Patel, Patrick Ting
Life of this patent
Estimating the term…
Abstract
An apparatus, method, and a computer program are configured to dynamically process and select content from a webpage. Content data in a webpage may be identified and alternative video content may be determined for the identified content. Content may then be replaced with alternative video content when alternative video content is available for the content.
Claims24
A computer-implemented method, comprising:
- transmitting an identification of content to a server;
- receiving alternative content from the server for content that is to be replaced on a webpage;
- and
- swapping replaceable content with the alternative content.
1 more element
An apparatus, comprising:
- a communication device configured to transmit an identification of the content to a server and receive alternative content from the server for content that is to be replaced on a webpage;
- and
- a processor configured to swap the replaceable content with the alternative content.
A computer-implemented method, comprising:
- receiving content of a webpage from a host server when the webpage is accessed;
- based on the received content, determining content that is to be replaced on the webpage;
- swapping replaceable content with alternative content based on the determination of the content that is to be replaced;
- and
- transmitting the alternative content of the webpage to a client device.
2 more elements
An apparatus, comprising:
- a communication device configured to receive content of a webpage from a host server when the webpage is accessed;
- and
- a processor configured to determine content that is to be replaced on the webpage based on the received content,
- wherein the processor is further configured to swap replaceable content with alternative content based on the determination of the content that is to be replaced, and
- the communication device is further configured to transmit the alternative content of the webpage to a client device.
2 more elements
Dependencies are inferred from the claim text.