Automatic Generation of Tasks For Search Engine Optimization

A server-implemented method for search engine optimization, comprising:

• receiving (1) an identifier that identifies a domain, wherein a domain is a related collection of web pages, and wherein each web page comprises a plurality of web page elements, and wherein at least one of the web pages in the domain enables visitors to perform an e-commerce transaction that generates revenue, (2) one or more keywords for analysis relative to a search engine, where the search engine receives a keyword as input and generates as output a sequence of listings of web pages, and, (3) for each keyword, the average revenue per visit resulting from e-commerce transactions made by visitors to web pages in the identified domain, said visits resulting from searches performed using the keyword;
• for each received keyword, gathering search engine results data;
• for at least one received keyword, mapping the at least one keyword to at least one web page within the identified domain said mapping based on at least one of said average revenue per visit and said search engine results data;
• and
• for at least one of the received keywords, generating at least one instruction to modify a web page element in a web page to which the at least one received keyword is mapped.

A network computing device for search engine optimization, comprising:

• a webmaster interface for receiving (1) an identifier that identifies a domain, wherein a domain is a related collection of web pages, and wherein each web page comprises a plurality of web page elements, (2) one or more keywords for analysis relative to a search engine, where the search engine receives a keyword as input and generates as output a sequence of listings of web pages wherein higher positions in the sequence are more valuable than lower positions, and (3) search engine usage data;
• a search engine interface for gathering search engine results data for each received keyword;
• a keyword mapper for mapping at least one received keyword to at least one web page within the identified domain, said mapping based on at least one of said search engine usage data and said search engine results data;
• and
• an instruction generator for generating, for at least one of the received keywords, at least one instruction to modify a web page element in a web page to which the at least one received keyword is mapped.

A network computing device for search engine optimization, comprising:

• a webmaster interface for receiving (1) an identifier that identifies a domain, wherein a domain is a related collection of web pages, and wherein each web page comprises a plurality of web page elements, and wherein at least one of the web pages in the domain enables visitors to perform an e-commerce transaction that generates revenue, (2) one or more keywords for analysis relative to a search engine, where the search engine receives a keyword as input and generates as output a sequence of listings of web pages, and, (3) for each keyword, the average revenue per visit resulting from e-commerce transactions made by visitors to web pages in the identified domain, said visits resulting from searches performed using the keyword;
• a search engine interface for gathering search engine results data for each received keyword;
• a keyword mapper for mapping at least one received keyword, mapping the at least one keyword within the identified domain, said mapping based on at least one of said average revenue per visit and said search engine results data;
• and
• an instruction generator for generating, for at least one of the received keywords, at least one instruction to modify a web page element in a web page to which the at least one received keyword is mapped.