# US 2012/0123839 A1 · System and Method for Providing Advertising to a Wireless User Device

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- Number: US 2012/0123839 A1
- Document ID: US20120123839A1
- Status: Published application
- Kind: A1
- Application number: 13/360,053
- Filed: 2012-01-27
- Published: 2012-05-17
- Earliest claimed: 2009-10-15
- Assignees: Conexus, LLC
- Inventors: Steven Blake; Jeffrey Blake; Lener Pacania; Matthew Paroly; Todd Riley; Gavin McCarty
- Web page: https://patentgrep.com/patent/US20120123839A1

## CPC

- H04M 3/4878: {Advertisement messages}
- G06F 21/629: {to features or functions of an application}
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06Q 30/0214: Referral reward systems
- G06Q 30/0241: Advertisements
- G06Q 30/0261: {based on user location}
- G06Q 30/0273: Determination of fees for advertising
- H04M: TELEPHONIC COMMUNICATION (circuits for controlling other apparatus via a telephone cable and not involving telephone switching apparatus G08)
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

A system and method for providing wireless service includes a user device and a service provider. The service provider communicates the advertisement to the user device. The user device has a display control module that generates a first screen display at the user device comprising the advertisement and a lockout module that locks at least some device functions. The user device includes a user interface that interacts with the advertisement on the first screen display and allows access to the data or voice function. The service provider may provide a wireless service plan having a rate based upon receiving advertisements and interacting with the advertisements.

## Claims

### Claim 1

A method comprising:
communicating an advertisement to a user device;
generating a first screen display at the user device comprising the advertisement;
prior to accessing user device functions, interacting with the advertisement on the first screen display; and
in response to interacting with the advertisement, accessing a user device function.

### Claim 2 (depends on 1)

A method as recited in claim 1 further comprising providing a wireless service plan from a service provider based upon communicating the advertisement and interacting with the advertisement.

### Claim 3 (depends on 1)

A method as recited in claim 1 further comprising:
associating attributes with the user device;
associating advertising traits to an advertisement; and
comparing attributes with the advertisement.

### Claim 4 (depends on 3)

A method as recited in claim 3 wherein associating attributes with a user device comprises providing a survey to a user and determining attributes in response to the survey.

### Claim 5 (depends on 4)

A method as recited in claim 4 wherein determining attributes comprises determining at least one of user gender, user age, home address, income, marital status, spouse's age, children's ages, children's gender, education level and recreational interests.

### Claim 6 (depends on 4)

A method as recited in claim 4 wherein providing a survey comprises providing the survey from a point of contact.

### Claim 7 (depends on 1)

A method as recited in claim 1 wherein generating a first screen display at the user device comprises displaying the advertisement having interaction buttons.

### Claim 8 (depends on 7)

A method as recited in claim 7 wherein displaying the advertisement comprises displaying at least two interaction keys.

### Claim 9 (depends on 8)

A method as recited in claim 8 wherein displaying the advertisement comprises displaying at least three interaction keys.

### Claim 10 (depends on 7)

A method as recited in claim 7 wherein displaying the advertisement comprises displaying a yes key, a save key, and a no key.

### Claim 11 (depends on 10)

A method as recited in claim 10 wherein interacting comprises interacting with the yes key, the save key, or the no key.

### Claim 12 (depends on 11)

A method as recited in claim 11 wherein interacting comprises interacting with the yes key, the save key, or the no key comprises generating keystroke signals, and further comprising communicating the keystroke signals to the service provider, and updating attributes associated with a user device.

### Claim 13 (depends on 11)

A method as recited in claim 11 wherein interacting with the yes key comprises generating a second screen display comprising an information screen associated with the advertising.

### Claim 14 (depends on 11)

A method as recited in claim 11 wherein interacting with the yes key comprises communicating a yes signal to the service provider and communicating a data signal for a second screen display to the user device corresponding to an information screen corresponding to the advertisement.

### Claim 15 (depends on 11)

A method as recited in claim 11 wherein interacting with the yes key comprises communicating a yes signal to the service provider and communicating a link signal for a second screen display, wherein said user device receives the second screen display using the link.

### Claim 16 (depends on 1)

A method as recited in claim 1 further comprising generating keystroke signals in response to interacting and further communicating key stroke signals and an ad identifier to the service provider.

### Claim 17 (depends on 16)

A method as recited in claim 16 further comprising storing the keystroke signals and the ad identifier at the service provider.

### Claim 18 (depends on 17)

A method as recited in claim 17 further comprising communicating a billing signal to the advertiser in response to the key stroke signal.

### Claim 19 (depends on 1)

A method as recited in claim 1 further comprising referring a second user to the service provider by a user associated with a first user device, lowering a rate plan to a first reduced rate for the first user device in response to referring.

### Claim 20 (depends on 1)

A method as recited in claim 1 further comprising forming a user device queue having a plurality of advertisements therein at the service provider prior to communicating the advertisement.

### Claim 21 (depends on 1)

A method as recited in claim 1 further comprising determining a user device geographic location, communicating a location signal corresponding to the geographic location to the service provider, and wherein communicating the advertisement comprises communicating the advertisement from the service provider to a user device based on the location signal.

### Claim 22 (depends on 1)

A method as recited in claim 1 further comprising determining a time and wherein communicating the advertisement comprises communicating the advertisement based on the time.

### Claim 23 (depends on 1)

A method as recited in claim 1 further generating an ad interaction signal and wherein communicating the advertisement comprises communicating the advertisement based on the ad interaction signal.

### Claim 24 (depends on 1)

A method as recited in claim 1 wherein accessing a user device function comprises accessing a voice system.

### Claim 25 (depends on 1)

A method as recited in claim 1 wherein accessing a user device function comprises accessing a data system.

### Claim 26 (depends on 1)

A method as recited in claim 1 wherein prior to communicating an advertisement, enabling a client application to receive the advertisement from a server.

### Claim 27 (depends on 1)

A method as recited in claim 1 further comprising when a response has not been received at a server, generating a startup message and communicating the startup message to the user device to initiate the client application for receiving the advertisement.

### Claim 28 (depends on 27)

A method as recited in claim 27 further comprising generating a direction message to a message gateway to initiate the startup message.

### Claim 29 (depends on 27)

A method as recited in claim 27 further comprising when a response has not been received after communicating the startup message, disabling at least a portion of the user device.