# US 2012/0084126 A1 · Systems and Methods of Using a Lighting System to Enhance Brand Recognition > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2012/0084126 A1 - Document ID: US20120084126A1 - Status: Published application - Kind: A1 - Application number: 13/315,612 - Filed: 2011-12-09 - Published: 2012-04-05 - Earliest claimed: 2006-11-17 - Assignees: Integrated Illumination Systems, Inc. - Inventors: Thomas Lawrence Zampini, II; Mark Alphonse Zampini - Web page: https://patentgrep.com/patent/US20120084126A1 ## CPC - G06Q 30/0241: Advertisements - G06Q 30/0276: {Advertisement creation} - H05B 45/20: Controlling the colour of the light - H05B 45/22: using optical feedback - H05B 47/155: Coordinated control of two or more light sources - H05B 47/18: via data-bus transmission - H05B 45/28: using temperature feedback - H05B 47/196: {characterised by user interface arrangements} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - H05B: ELECTRIC HEATING; ELECTRIC LIGHT SOURCES NOT OTHERWISE PROVIDED FOR; CIRCUIT ARRANGEMENTS FOR ELECTRIC LIGHT SOURCES, IN GENERAL ## Abstract The present solution described herein provides systems and methods to coordinate and control the lighting of areas of a display unit in manner desired based on the type, brand and other characteristics of the product presented for display via the display unit. A lighting control system may control the characteristics of light emanating from one or more light sources to cause a reaction or visual effect from light reactive material of the product or display unit. In some cases, the lighting control system may control the characteristics of light emanating from one or more light sources based on signals from detectors, such as sensing any state or condition of the ambient environment. ## Claims ### Claim 1 A method for establishing one or more characteristics of light emanating from a light source based on detection of a color of a product in a display unit, the method comprising: (a) detecting, by a sensor, a color of a product in a display unit, the product comprising a light reactive portion; (b) determining, by a lighting control system based on the detected color, one or more predetermined characteristics of a light to emanate from a light source towards the product; and (c) establishing, by the lighting control system, the light from the light source to emanate with the one or more predetermined characteristics towards the product, the light reactive portion of the product reacting to the emanating light. ### Claim 2 (depends on 1) The method of claim 1, wherein step (a) further comprises detecting, by the sensor, the color of the product via detecting a color temperature of the product. ### Claim 3 (depends on 1) The method of claim 1, wherein step (a) further comprises detecting, by the sensor, the color of the product based on a color rendering index. ### Claim 4 (depends on 1) The method of claim 1, wherein step (a) further comprises detecting, by the sensor, ambient light within the display unit. ### Claim 5 (depends on 1) The method of claim 1, wherein step (b) further comprises determining, by the lighting control system based on the detected color, the one or more predetermined characteristics to comprise a predetermined wavelength for activating a dye of the light reactive portion of the product. ### Claim 6 (depends on 1) The method of claim 1, wherein step (b) further comprises determining, by the lighting control system based on the detected color, the one or more predetermined characteristics to comprise a predetermined color for enhancing the color of the product. ### Claim 7 (depends on 1) The method of claim 1, wherein step (b) further comprises determining, by the lighting control system based on the detected color the one or more predetermined characteristics to comprise a predetermined spectral range for triggering a light reacting response from the light reactive portion of the product. ### Claim 8 (depends on 1) The method of claim 1, wherein step (b) further comprises determining, by the lighting control system based on the detected color, the one or more predetermined characteristics to comprise a predetermined intensity. ### Claim 9 (depends on 1) The method of claim 1, wherein step (c) further comprises changing, via the lighting control system, one or more characteristics of the light emanating from the light source to correspond to the predetermined one or more characteristics. ### Claim 10 (depends on 1) The method of claim 1, wherein step (c) further comprises setting, via the lighting control system, one or more characteristics of the light to emanate from the light source to correspond to the predetermined one or more characteristics. ### Claim 11 A system for establishing one or more characteristics of light emanating from a light source based on detection of a color of a product in a display unit, the system comprising: a sensor placed within a display unit holding a product comprising a light reactive portion, the sensor detecting a color of the product; a lighting control system in communication with the sensor; and wherein the lighting control system determines, based on the detected color, one or more predetermined characteristics of a light to emanate from a light source towards the product; and establishes the light from the light source to emanate with the one or more predetermined characteristics towards the product, the light reactive portion of the product reacting to the emanating light. ### Claim 12 (depends on 11) The system of claim 11, wherein the sensor detects the color of the product via detection of a color temperature of the product. ### Claim 13 (depends on 11) The system of claim 11, wherein the sensor detects the color of the product based on a color rendering index. ### Claim 14 (depends on 11) The system of claim 11, wherein the sensor detects ambient light within the display unit. ### Claim 15 (depends on 11) The system of claim 11, wherein the lighting control system determines, based on the detected color, the one or more predetermined characteristics to comprise a predetermined wavelength for activating a dye of the light reactive portion of the product. ### Claim 16 (depends on 11) The system of claim 11, wherein the lighting control system determines, based on the detected color, the one or more predetermined characteristics to comprise a predetermined color for enhancing the color of the product. ### Claim 17 (depends on 11) The system of claim 11, wherein the lighting control system determines, based on the detected color, the one or more predetermined characteristics to comprise a predetermined spectral range for triggering a light reacting response from the light reactive portion of the product. ### Claim 18 (depends on 11) The system of claim 11, wherein the lighting control system determines, based on the detected color, the one or more predetermined characteristics to comprise a predetermined intensity. ### Claim 19 (depends on 11) The system of claim 11, wherein the lighting control system changes the one or more characteristics of the light emanating from the light source to correspond to the predetermined one or more characteristics. ### Claim 20 (depends on 11) The system of claim 11, wherein the lighting control system sets the one or more characteristics of the light to emanate from the light source to correspond to the predetermined one or more characteristics.