Providing Dynamic Content with an Electronic Video

A computer-implemented method comprising:

• receiving, at a computer server system, a request from a client computing device for an electronic video;
• generating code to provide to the client computing device that, when interpreted by the client computing device, will cause the client computing device to dynamically identify content to display while the video is played, wherein the code is generated to include one or more content parameters that are associated with the video and indicate, at least, a type of dynamic content to be identified, the dynamic content being content of a type that can change automatically over time between playing of the electronic video;
• providing the generated code and one or more display parameters to the client computing device, wherein the one or more display parameters indicate, at least, a time during playback of the video or a location in relation to the video at which the dynamic content to be identified by the client computing device is displayed;
• wherein the content parameters and the display parameters are designated by a first user associated with the video before the request is received.

A system for providing dynamic content with an electronic video, the system comprising:

• one or more computer servers;
• an interface for the one or more servers that is configured to receive a request from a client computing device for an electronic video;
• a dynamic content identification component of the one or more servers that is configured to dynamically identify content to display while the video is played based on one or more content parameters that are associated with the video and indicate, at least, a type of dynamic content to be identified after the request is received, the dynamic content being content of a type that can change automatically over time between playing of the electronic video;
• and
• a dynamic content subsystem of the one or more servers that is configured to provide the identified dynamic content to the client computing device in a form so that the dynamic content will be displayed on the client computing device in accordance with one or more display parameters that indicate, at least, a time during playback of the video or a location in relation to the video at which the dynamic content is displayed;
• wherein the content parameters and the display parameters are designated by a first user associated with the video before the request is received.