Delivering Advertisements Based on Electronic Coupons Transmitted from a Digital Television System to a Mobile Communication Device

A method of delivering an advertising message to a mobile communication device comprising:

• establishing an ad hoc communication link between a digital television system and the mobile device;
• broadcasting an advertisement by the television system;
• actuating a remote control device of the television system;
• and
• sending an electronic coupon from the digital television system to the mobile device through the communication link,
• wherein the electronic coupon including at least one advertising message.

A method of delivering an advertising message to a mobile communication device comprising:

• establishing an ad hoc communication link between a digital television system and the mobile device;
• broadcasting an advertisement by the digital television system;
• displaying a message in a randomly determined time during broadcasting of the advertisement;
• actuating a remote control device of the television system within a predetermined period of time after displaying the message;
• and
• sending an electronic coupon from the digital television system to the mobile device through the communication link,
• wherein the electronic coupon including at least one advertising message.