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AssigneeMicrosoft Corporation
InventorsSheridan Martin Small, Andrew Fuller, Avi Bar-Zeev, Kathryn Stone Perez
Estimating the term…
A system for generating a customized advertisement for a user is provided. Multimedia content associated with a current broadcast is received and displayed. The multimedia content may include recorded video content, video-on-demand content, television content, television programs, advertisements, commercials, music, movies, video clips, and other on-demand media content. One or more users are identified in a field of view of a capture device connected to a computing device. User-specific information related to a user is tracked. An emotional response of a user to the multimedia content viewed by the user is tracked. A targeted advertisement is provided to a user based on the multimedia content viewed by the user, the user's identification information and the user's emotional response. The targeted advertisement is automatically customized based on the user-specific information related to the user to generate a customized advertisement for the user. The targeted and customized advertisement is displayed to the user during a pre-programmed time interval, via an audiovisual device connected to the computing device.
A computer-implemented method for generating a customized advertisement for one or more users viewing multimedia content via an audiovisual device, the computer-implemented method comprising:
One or more processor readable storage devices having processor readable code embodied on said one or more processor readable storage devices, the processor readable code for programming one or more processors to perform a method comprising:
An apparatus for generating a customized advertisement for one or more users, comprising:
Dependencies are inferred from the claim text.