Systems for Balancing Brand Perception on Computer Network Information Sources

A system, comprising:

• a) means for subscribing one or more subscribers to a brand notification service via a web-based graphical user interface, wherein said brand notification service is configured to notify said one or more subscribers in an event of a brand mention on one or more computer network information sources, wherein said web-based graphical user interface is achieved by a first computer-readable code on a server computer and by a second computer-readable code on a remote computer, and wherein said server computer and said remote computer are communicatively connected via a computer network,
• b) means for monitoring said one or more computer network information sources for said brand mention,
• c) means for determining one or more references located on said one or more computer network information sources and containing said brand mention,
• d) means for scoring said one or more references according to a predetermined scoring approach resulting in a brand mention score,
• e) means for determining whether said brand mention score is within a predetermined score range, and
• f) means for notifying said one or more subscribers of said brand mention and supplying said one or more subscribers with one or more links to said one or more references containing said brand mention.