Conversion management system, method and computer program

A computer program product, or a suite of computer program products, embodied in a non-transitory computer readable medium, comprising a set of executable instructions wherein execution of said executable instructions causes a computer, or a suite of computers, to:

• retrieve initial content, which includes video content, having a first format over a data communications network;
• analyse the retrieved initial content based on an identification of data delivery parameters relating to potential delivery of converted content, including determining whether or not the data delivery parameters meet predetermined criteria;
• and
• convert the format of the initial content to a second format only in response to a determination that the data delivery parameters meet the predetermined criteria, said converted content forming a message body of a message.

A conversion management system configured to manage content format conversion for transmission of converted content to a mobile device, the system comprising a processor arranged to:

• retrieve initial content, which includes video content, having a first format over a data communications network;
• analyse the retrieved initial content based on an identification of data delivery parameters relating to potential delivery of converted content and determine whether or not the data delivery parameters meet predetermined criteria;
• and
• convert the format of the initial content to a second format only in response to a determination that the data delivery parameters meet the predetermined criteria, said converted content forming a message body of a message.

A method of managing content format conversion for transmission of converted content to a mobile device, the method comprising the steps of:

• identifying an allocation of resource usage available for the delivery of messages of a first format;
• and
• performing a process comprising the steps of:
• selecting data of a second format from a plurality of candidate said data, said data comprising video content;
• and
• analysing the selected candidate data based on an identification of data delivery parameters relating to potential delivery of said selected candidate data when converted to a message of said first format, so as to identify actual resource usage for said converted message,
• in which, in the event that said actual resource usage exceeds a predetermined amount of the identified resource usage allocation, the method comprises performing said process in respect of another said candidate data.