Conditional Logic for Delivering Computer-Executable Program Instructions and Content

An apparatus comprising:

• a processor;
• a memory having stored therein computer executable instructions, that when executed by the processor, cause the apparatus to perform a method of:
• evaluating a first condition related to whether at least one of a host, path, file, query parameters, and hash within a uniform resource locator (URL) matches at least one of a first set of predetermined values;
• evaluating a second condition related to whether at least one of a plurality of Hypertext Transfer Protocol header fields matches at least one of a second set of predetermined values;
• and
• when at least the first and the second conditions are met, transmitting program instructions to a user terminal accessing the URL.

A non-transitory computer-readable storage medium having computer-executable program instructions stored thereon that when executed by a processor, cause the processor to perform steps comprising:

• creating rules for execution of program instructions on a user terminal;
• using the rules, generating a manager program with first program instructions configured to execute on the user terminal upon receiving a first request from the user terminal, wherein the first request is generated in response to the user terminal downloading data using an application;
• evaluating a plurality of conditions related to the user terminal, wherein the plurality of conditions include whether the user terminal is a mobile or stationary terminal, whether the application running on the user terminal is of a predetermined type, and whether the user terminal is in a predetermined location;
• using the rules and based on the evaluation, generating page specific instructions configured to execute on the user terminal upon receiving a second request, wherein the second request is generated in response to execution of the first program instructions.