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US 2012/0072378 A1Published application
Method for Brand Development and Creating, Evaluating and Selecting a Brand Name
OwnerDevon Thomas Treadwell, John Stuckerinventors
Life of this patent
Estimating the term…
Abstract
A method of generating and evaluating a brand name including the steps of gathering client data, transforming the client data into a positioning brief having brand specific data, transforming the position brief data to generate a NAMESCAPE having brand name specific data, evaluating the NAMESCAPE data, transforming the positioning brief data and evaluated NAMESCAPE data into a brand name.
Claims5
A method of generating and evaluating a brand name comprising:
- gathering client data;
- transforming the client data into a positioning brief having brand specific data;
- transforming the positioning brief data to generate a NAMESCAPE having brand name specific data;
- evaluating the NAMESCAPE data;
- transforming the positioning brief data and evaluated NAMESCAPE data into a brand name.
2 more elements
Dependencies are inferred from the claim text.