US 2012/0072292 A1Published application

Paid media online cooperative method

OwnerMark G. Artall, Christopher Skinnerinventors

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Abstract

The paid media online cooperative method is a multi-user method having computer-automated steps that provide price negotiation more effectively than a single buyer of media alone can. The digital cooperative includes organizations associated with the co-op, the organizations retaining the same variables as they would normally have outside of the co-op. The co-op method allows users to manage cost in the form of cost per visitor or per impression, thereby reducing advertising cost while upholding impression and visitor counts among all members. Software applications of the method may be centralized or distributed. The method provides a democratically controlled enterprise that is autonomous and independent of any of its members, and based on a lowest cost pricing model. Member participation in the co-op is voluntary. Each member accesses data fields to manage media buys, except the pricing field is unavailable to the member, and is instead managed by the software application.

Claims15

Dependent claims

A computer-implemented paid media online cooperative method, comprising the steps of:

(a) establishing a buying cooperative organization having the purpose of purchasing keywords used in advertising associated with search requests performed by a search engine, the organization having at least one member advertiser;
(b) maintaining the buying cooperative organization online, the buying cooperative organization being in operable communication with an online search engine;
(c) accepting ad campaign parameters from the at least one member advertiser, the ad campaign parameters being compatible with like parameters operable within the search engine, the ad campaign parameters accepted from the at least one user including keywords and advertising rank, but excluding any keyword cost-related parameters;
(d) transmitting the ad campaign parameters to the search engine;
(e) automatically formulating the keyword cost-related parameters;
(f) transmitting the keyword cost-related parameters to the online search engine;
(g) monitoring execution of the ad campaign by the online search engine;
and
(h) adjusting the keyword cost-related parameters to minimize aggregate cost of the keywords to the cooperative, the keyword cost-related parameter adjusting step being based on results from the execution monitoring step.

6 more elements

A computer software product, comprising a medium readable by a processor, the medium having stored thereon a set of instructions for implementing a paid media online cooperative method, the set of instructions including:

(a) a first sequence of instructions which, when executed by the processor, causes the processor to establish a buying cooperative organization having the purpose of purchasing keywords used in advertising associated with search requests performed by a search engine, the organization having at least one member advertiser;
(b) a second sequence of instructions which, when executed by the processor, causes the processor to maintain the buying cooperative organization online, the buying cooperative organization being in operable communication with an online search engine;
(c) a third sequence of instructions which, when executed by the processor, causes the processor to accept ad campaign parameters from the at least one member advertiser, the ad campaign parameters being compatible with like parameters operable within the search engine, the ad campaign parameters accepted from the at least one user including keywords but excluding any keyword cost related parameters;
(d) a fourth sequence of instructions which, when executed by the processor, causes the processor to transmit the ad campaign parameters to the search engine;
(e) a fifth sequence of instructions which, when executed by the processor, causes the processor to automatically formulate the keyword cost related parameters;
(f) a sixth sequence of instructions which, when executed by the processor, causes the processor to transmit the keyword cost related parameters to the online search engine;
(g) a seventh sequence of instructions which, when executed by the processor, causes the processor to monitor execution of the ad campaign by the online search engine;
(h) a eighth sequence of instructions which, when executed by the processor, causes the processor to adjust the keyword cost related parameters to minimize an aggregate cost of the keywords to the cooperative, the keyword cost related parameter adjustment being based on results obtained from the execution monitoring.

5 more elements

A paid media online cooperative system, comprising:

(a) means for establishing a buying cooperative organization having the purpose of purchasing keywords used in advertising associated with search requests performed by a search engine, the organization having at least one member advertiser;
(b) means for maintaining the buying cooperative organization online, the buying cooperative organization being in operable communication with an online search engine;
(c) means for accepting ad campaign parameters from the at least one member advertiser, the ad campaign parameters being compatible with like parameters operable within the search engine, the ad campaign parameters accepted from the at least one user including keywords, but excluding any keyword cost related parameters;
(d) means for transmitting the ad campaign parameters to the search engine;
(e) means for automatically formulating the keyword cost related parameters;
(f) means for transmitting the keyword cost related parameters to the online search engine;
(g) means for monitoring execution of the ad campaign by the online search engine;
and
(h) means for adjusting the keyword cost-related parameters to minimize an aggregate cost of the keywords to the cooperative, the keyword cost-related parameter adjusting step being based on results from the execution monitoring step.

6 more elements

Dependencies are inferred from the claim text.