Machine generated dynamic promotion system
AssigneeInternational Business Machines Corporation
InventorsYing Tat Leung, Robyn R. Schwartz
Life of this patent
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Abstract
A system generates a product promotion dynamically personalized to a customer in a retail store. The customer is identified with a device coupled to a computer processor. A product interest device, also coupled to the processor detects the customer's interest in a product. Transaction history data and current promotion data is retrieved from online storage media. The system determines the profitability of the customer, the profitability of the product, and the business intention at that point in time. Along with the transaction history data and current promotion data the system creates a promotion for the customer and presents the promotion on a digital media display.
Claims16
A system for generating and offering a product promotion to a customer in a store, comprising:
- a computer processor having a memory;
- a customer identification device coupled to said processor;
- a product interest detection device;
- online storage medium coupled to said processor, containing transaction history data for a customer identified by said customer identification device, and product promotion data for a product identified by said product interest detection device;
- a digital media display in communication with said processor;
- instructions stored in said memory for determining the profitability of said customer, the profitability of said product, and the business intention;
- instructions stored in said memory for generating a promotion for said product, said promotion dynamically personalized to said customer based on said transaction history data, said product promotion data, inventory history of said product, said profitability of said customer, said profitability of said product, and said business intention, and thereafter presenting said promotion to said customer on said digital media display.
A computer implemented method of offering a product promotion to a customer, comprising the steps of:
- providing a computer processor having a memory, a customer identification device attached thereto, a product interest detection device attached thereto, attached online storage media, and a digital media display;
- identifying a customer using said identifying device;
- detecting the customer's interest in a product using the interest detection device;
- retrieving transaction history data for said customer from said online storage;
- retrieving current promotion data for said product detected by said interest detection device, from said online storage;
- determining the profitability of said customer, the profitability of said product, and the business intention;
- generating a promotion for said product, said promotion dynamically personalized to said customer based on said transaction history, said current promotion data, said profitability of said customer, said profitability of said product, and said business intention;
- and
- presenting said promotion to said customer on said digitally media display.
A computer program product for offering a product promotion to a customer in a retail store, said computer program product, comprising:
- a computer readable storage media;
- first program instructions for receiving a customer identification from a customer identification device;
- second program instructions for receiving a product interest for the customer as detected by a product interest detection device;
- third program instructions for retrieving transaction history data for the customer, from online storage media, and product promotion data for the product, from the online storage media;
- fourth program instructions for determining the profitability of the customer, the profitability of the product, and the business intention;
- fifth program instructions for generating a promotion for the product, said promotion dynamically personalized to the customer based on the transaction history, the product promotion data, inventory history of the product, the profitability of the customer, the profitability of the product, and the business intention;
- and
- sixth program instructions for thereafter presenting the promotion to the customer on a digital media display;
- and
- wherein
- the first through sixth program instructions are stored on the computer readable storage media.
Dependencies are inferred from the claim text.