Method and apparatus for providing a user-editable playlist of advertisements
AssigneeHulu, LLC
InventorsJASON A. KILAR, JEAN-PAUL COLACO, RICHARD W. TOM, JESSICA P. IVY
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Abstract
A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to access, define, edit, and control a playlist of advertisements that may be played with selected media programs, a playlist of media programs, or all media programs played to the user.
Claims101
A method of providing advertisements for presentation with a media program, comprising the steps of:
- presenting an advertisement option on the user device for selection by a user, the advertisement option directly defining playback of one or more of the advertisements with the media program, and comprising a user-editable advertisement playlist of a plurality of advertisements;
- accepting a selection of the advertisement option in the user device;
- and
- playing the media program and the one or more advertisements according to the selected advertisement option using the user device.
A method of providing advertisements for presentation with a media program, comprising the steps of:
- transmitting first data to a user device, the first data comprising an advertisement option for selection by a user, the advertisement option directly defining playback of one or more of the advertisements with the media program, and comprising a user-editable advertisement playlist of a plurality of advertisements;
- receiving second data comprising a user selection of the advertisement option from the user device;
- and
- transmitting the media program for presentation with the one or more advertisements according to the selected advertisement option.
An apparatus for providing advertisements for presentation with a media program, comprising:
- a user device, comprising:
- a user interface for presenting an advertisement option on the user device for selection by a user, the advertisement option directly defining playback of one or more of the advertisements with the media program, and comprising a user-editable advertisement playlist of a plurality of advertisements and for accepting a selection of the advertisement option in the user device;
- and
- a media program player communicatively coupled to the user interface for playing the media program and the one or more advertisements according to the selected advertisement option using the user device.
An apparatus for providing advertisements for presentation with a media program, comprising:
- a content management service for
- transmitting first data to a user device, the first data comprising an advertisement option for selection by a user, the advertisement option directly defining playback of one or more of the advertisements with the media program and comprising a user-editable advertisement playlist of a plurality of advertisements, and for receiving second data comprising a user selection of the advertisement option from the user device;
- and
- a server, for transmitting the media program for presentation with the one or more advertisements according to the selected advertisement option.
Dependencies are inferred from the claim text.