System to improve response to radio advertising

A method to provide a listener access via the Internet to data related to a radio broadcast advertisement including the steps of:

• providing a listener in a first radio broadcast area with Internet access at a Web address to first advertiser data at a address assigned to a radio broadcast advertisement broadcast in a first radio broadcast area;
• said first advertiser data including a link to a web site and/or a telephone number;
• providing a listener in a second radio broadcast area, non-overlapping with said first radio broadcast area, with Internet access at said Web address to second advertiser data at said code address assigned to a radio broadcast advertisement broadcast in said first radio broadcast area;
• said second advertiser data including a link to a web site and/or a telephone number.

A method for providing, via the Internet, radio station listeners with information at an internet address, including the steps of:

• broadcasting a code as part of a first advertisement broadcast by a first station whose broadcast is limited to a first area;
• transmitting said code to said internet address in response to a listener input to said first advertisement;
• broadcasting said code as part of a second advertisement broadcast by a second station whose broadcast area is limited to a second area that does not overlap with said first area;
• transmitting said code to said internet address in response to a listener input to said second advertisement.