Method and system to monetize domain queries in sponsored search

A search serving system, comprising:

• a search front end configured to receive a user query input to a search engine;
• and
• a domain query processing module that includes a domain query identifier, a domain query cleaner, a domain query tokenizer, and a tokenized query spelling corrector;
• the domain query identifier being configured to determine whether the user query is a domain query, and if the user query is determined to be a domain query, the domain query cleaner stripping at least one domain related segment from the domain query to generate a condensed query, the domain query tokenizer tokenizing the condensed query into at least one token, and the tokenized query spelling corrector spell correcting the at least one token to generate at least one query feature.

A domain query processing module, comprising:

• a domain query identifier that receives a user query input to a search engine and determines that the user query is a domain query;
• a domain query cleaner that strips at least one domain related segment from the domain query to generate a condensed query;
• a domain query tokenizer that tokenizes the condensed query into at least one token;
• and
• a tokenized query spelling corrector that spell corrects the at least one token to generate at least one query feature.