System and method for presenting a competitive comparison of a recommended or custom card

A system comprising:

• a processor configured to present a competitive comparison of financial transaction accounts,
• a tangible, non-transitory memory configured to communicate with the processor,
• the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising:
• matching, by the processor, a feature of interest of a consumer to at least one of a first plurality of features and at least one of a second plurality of features, wherein the feature of interest is obtained from a response to a question, wherein the question is based on a psychographic profile, wherein the psychographic profile comprises at least one of customer interest information, customer habit information and customer taste information, and wherein the question is from a plurality of questions relating to a first plurality of features and a second plurality of features, and wherein the first plurality of features are associated with a first plurality of financial transaction accounts and the second plurality of features are associated with a second plurality of financial transaction accounts;
• identifying, by the processor and based on the matching, a recommended financial transaction account customized based on the feature of interest of the consumer and from the first plurality of financial transaction accounts;
• identifying, by the computer-based system and based on the matching, a comparable financial transaction account customized based on the feature of interest of the consumer and from the second plurality of financial transaction accounts;
• and
• displaying, by the processor, information describing the recommended financial transaction account, information describing the comparable financial transaction account, and a comparison between the recommended financial transaction account and the comparable financial transaction account.

An article of manufacture including a non-transitory, tangible computer readable medium having instructions stored thereon that, in response to execution by a computer-based system configured to present a competitive comparison of financial transaction accounts, cause the computer-based system to perform operations comprising:

• matching, by the computer-based system, a feature of interest of a consumer to at least one of a first plurality of features and at least one of a second plurality of features, wherein the feature of interest is obtained from a response to a question, wherein the question is based on a psychographic profile, wherein the psychographic profile comprises at least one of customer interest information, customer habit information and customer taste information, and wherein the question is from a plurality of questions relating to a first plurality of features and a second plurality of features, and wherein the first plurality of features are associated with a first plurality of financial transaction accounts and the second plurality of features are associated with a second plurality of financial transaction accounts;
• identifying, by the computer-based system and based on the matching, a recommended financial transaction account customized based on the feature of interest of the consumer and from the first plurality of financial transaction accounts;
• identifying, by the computer-based system and based on the matching, a comparable financial transaction account customized based on the feature of interest of the consumer and from the second plurality of financial transaction accounts;
• and
• displaying, by the computer-based system, information describing the recommended financial transaction account, information describing the comparable financial transaction account, and a comparison between the recommended financial transaction account and the comparable financial transaction account.