Method, System and Apparatus for Multi-Platform Broadcast Marketing

A computer readable medium having embodied thereon a program, the program being executable by a processor for performing a method for rewarding consumers on an advertising network grid system providing multiple media-platforms, the method comprising the steps of:

• a. displaying advertising and/or news content associated with a good or service on at least one broadcast network using a computer-implemented advertising network grid including a server with a database adapted to transmit and receive messages from said user's electronic device, said server being in communication with at least one broadcast network;
• b. distributing a prepaid card or prepaid reward account with a reward value thereon to a user consumer using said broadcast network;
• c. assigning a unique identification indicator to said prepaid card/reward account and/or to said consumer;
• d. rewarding said consumer for purchases and/or activity on said broadcast network through compensation on said prepaid card or reward account.

A computer readable medium having embodied thereon a program, the program being executable by a processor for performing a method for displaying a schedule of advertisement spots on an advertising network grid system providing multiple media-platforms, the method comprising the steps of:

• a. requesting at least one advertising spot on at least one broadcast network using a computer-implemented advertising network grid including a server with a database adapted to transmit and receive messages from said user's electronic device, said server being in communication with at least one broadcast network;
• b. entering content through entry means included within said grid for entering content provided by said user/advertiser as advertisement content;
• c. selecting at least one date and time for reserving said advertising spot through calendar means included within said grid for buying and scheduling airing of said advertisement content;
• d. selecting at least one region through selection means included within said grid for selecting at least one region located within said broadcast network wherein said region includes a broadcast channel associated therewith;
• e. receiving and storing said advertisement content through database means, and selected date and time and said region and/or channels associated therewith and reserving same as advertising spot data;
• f. receiving and processing said advertising spot data through a central processor;
• and
• g. transmitting said advertising spot data to said broadcast network for reserving and playing said advertising spot at said selected date and time.