System, method, apparatus, and computer program product for an electronic, crowdsourced marketing campaign
AssigneeFirethorn Holdings, LLC
InventorsRobert L. Dessert, LeAnna Marie Dessert
Life of this patent
Estimating the term…
Abstract
A method, system, apparatus, and computer program product are disclosed for receiving a discount at a wireless device. The discount may be redeemable at a merchant. The discount may be part of a marketing campaign which defines a number of discounts receivable and potentially redeemable by the wireless device. A first discount may be redeemable by a first wireless device which initiated the marketing campaign. A second discount may be redeemable by at least one second wireless device, which is different than the first wireless device.
Claims40
A method for mobile commerce on a wireless device, the method comprising:
- receiving a discount, the discount being redeemable at a merchant and being associated with a marketing campaign, the marketing campaign defining a plurality of discounts, the plurality of discounts comprising:
- a first discount redeemable by a first wireless device initiating the marketing campaign;
- and
- a second discount redeemable by at least one second wireless device, wherein the first discount is not the same as the second discount.
A wireless device for mobile commerce, the wireless device comprising:
- means for receiving a discount, the discount being redeemable at a merchant and being associated with a marketing campaign, the marketing campaign defining a plurality of discounts, the plurality of discounts comprising:
- a first discount redeemable by a first wireless device initiating the marketing campaign;
- and
- a second discount redeemable by at least one second wireless device, wherein the first discount is not the same as the second discount.
A computer program product comprising a computer usable medium having a computer readable program code embodied therein, said computer readable program code adapted to be executed to implement a method for managing a marketing campaign, said method comprising:
- receiving a discount, the discount being redeemable at a merchant and being associated with the marketing campaign, the marketing campaign defining a plurality of discounts, the plurality of discounts comprising:
- a first discount redeemable by a first wireless device initiating the marketing campaign;
- and
- a second discount redeemable by at least one second wireless device, wherein the first discount is not the same as the second discount.
A wireless device for mobile commerce, the wireless device comprising:
- a memory operable to store a discount;
- a transceiver operable to receive the discount;
- and
- a processor operable to:
- receive the discount via the transceiver, the discount being redeemable at a merchant and being associated with a marketing campaign, the marketing campaign defining a plurality of discounts, the plurality of discounts comprising:
- a first discount redeemable by a first wireless device initiating the marketing campaign;
- and
- a second discount redeemable by at least one second wireless device, wherein the first discount is not the same as the second discount.
Dependencies are inferred from the claim text.