Transmission terminal and method of transmitting display data

A method of transmitting display data, comprising:

• transceiving predetermined data including image data between a transmission terminal and another transmission terminal connected to a communication network by network communication unit;
• establishing a proximity communication with an information providing apparatus in response to an approach of the information providing apparatus that displays a predetermined image and transmitting connection setting information required to establish a communication by a communication method capable of performing communication at a longer range than a communication method based on the proximity communication to the information providing apparatus by a proximity communication unit;
• establishing a radio communication with the information providing apparatus by a communication method capable of performing communication at a longer range than the proximity communication unit using the connection setting information, by a short-range communication unit;
• receiving display data representing a screen being displayed by the information providing apparatus through a communication path established by the establishing of the radio communication by a display data receiving unit;
• transmitting the display data received by the receiving of the display data to the other transmission terminal using the network communication unit by a display data transmitting unit;
• and
• displaying the image data and/or the display data on display device by a display control unit.