System and method for interactive tv advertising
OwnerJennifer Schultz, Charles Dasherinventors
Life of this patent
Estimating the term…
Abstract
A system and method for providing interactive television advertising. When a viewer with interactive capability is identified, the system invites the viewer to create an advertisement. When the viewer accepts, the system displays advertisement parameters on the viewer's television or other connected computing device such as a smartphone. The viewer uses a remote control mechanism to select parameters and send them to an interactive advertising unit in a television delivery system. The interactive advertising unit creates the interactive advertisement in accordance with the selected advertisement parameters. The system then shows the interactive advertisement to the viewer during the next commercial break.
Claims23
A system for providing interactive television advertising, the system comprising:
- means for receiving in a Set Top Box (STB) from a viewer, advertisement parameters selected by the viewer for an interactive advertisement;
- an interactive advertising unit for creating the interactive advertisement in accordance with the selected advertisement parameters;
- and
- communication means for sending the selected advertisement parameters from the STB to the interactive advertising unit and for sending the created interactive advertisement from the interactive advertising unit to the STB for showing on a connected television.
A method of providing interactive television advertising for a viewer, the method comprising the steps of:
- receiving by an interactive advertising unit from a viewer, advertisement parameters for an interactive advertisement;
- creating the interactive advertisement in accordance with the advertisement parameters;
- and
- sending the created interactive advertisement from the interactive advertising unit to the viewer.
An interactive advertising unit in a television delivery system for providing a viewer with interactive television advertising, the interactive advertising unit comprising:
- means for receiving from the viewer, advertisement parameters for an interactive advertisement;
- means for creating the interactive advertisement in accordance with the advertisement parameters;
- and
- means for sending the created interactive advertisement to the viewer.
Dependencies are inferred from the claim text.