Providing entity-specific content in response to a search query

One or more computer-readable media having embodied thereon computer-executable instructions that, when executed by a processor in a computing device associated with a search service, cause the computing device to perform a method of presenting entity-specific content to a user, the method comprising:

• receiving a search query, wherein the search query is submitted to the search service by a user;
• determining that the search query is related to an entity;
• identifying a set of potential answers corresponding to the search query;
• selecting an answer service based on the set of potential answers;
• generating a reformulated query based on the search query;
• generating an execution plan, wherein the execution plan includes a plan for submitting an answer query to the selected answer service;
• providing the answer query to the answer service, wherein the answer query includes the reformulated query;
• receiving an answer from the answer service;
• and
• providing the answer on a search-results page.

One or more computer-readable media having embodied thereon computer-executable instructions that, when executed by a processor in a computing device, cause the computing device to perform a method of presenting entity-specific content to a user, the method comprising:

• receiving a search query, wherein the search query is submitted to a search service by a user;
• determining that the search query is related to an entity;
• generating a set of reformulated queries based on the search query;
• querying a set of answer services using the set of reformulated queries;
• receiving a set of answers from the set of answer services;
• ranking the set of answers;
• identifying a first subset of the ranked set of answers, wherein said first subset is to be presented to the user;
• binding the subset of answers to an entity card, the entity card comprising a data structure that defines a layout of entity-specific content;
• and
• providing a search-results page that includes a representation of the entity card.