US 2012/0059785 A1Published application

Content recommendation method and system based on psychological factors from a use profile

AssigneeTelefonica, S.A.

InventorsJuan Moises PASCUAL LEO, Enrique Frias Martinez

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Abstract

The invention relates to a content recommendation method and system based on psychological factors from a use profile, which comprises: (a) a website for downloads that is accessible for the user, where said site comprises means configured for the detection of his consumption profile (1); (b) a psychographics driver (2) configured to calculate his profile in the five super traits of the Big Five model, said profile being stored in a first database (3), said data being accessible for the current query and subsequent queries; and (c) means configured to cross-match (5) the psychological profile stored in the first database (3) and the data contained in a second content database (4); all such that access preferably to those contents which best adapt to the calculated psychological profile is granted to the user.

Claims8

Dependent claims

A content recommendation method based on psychological factors from a use profile of the type which are applied in a website for downloading contents through a mobile telephone communications network, characterised in that it comprises the steps of:

(i) a first step of the user accessing a website for downloads and the detection of the consumption profile of said user;
(ii) a second step in which the psychographics driver calculates the user profile according to the five super traits of the Big Five model, said profile being stored for its use in the current query and subsequent queries;
and
(iii) a third step in which the psychological profile resulting from the second step and a content data matrix, predefined in a content database, are cross-matched, obtaining as a result of the cross-matching the preferred access of the user to those contents which best adapt to his psychological profile.

1 more element

Dependencies are inferred from the claim text.