US 2012/0059718 A1Published application

Managing payment for sponsored content presented to mobile communication facilities

AssigneeJumptap, Inc.

InventorsJorey Ramer, Adam Soroca, Dennis Doughty

Life of this patent

Estimating the term…

Loading patent…

Abstract

A system and method for targeted delivery of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type by way of a competitive bid auction process includes (a) receiving a mobile subscriber characteristic from a carrier; (b) presenting to the first and second sponsor data corresponding to (1) the mobile subscriber characteristic and (2) the first type and the second type of cellular phone; (c) receiving from each sponsor advertising associated with the mobile subscriber characteristic, wherein each advertising has a different rendering capability associated therewith; (d) attributing a priority to the delivery of the advertising based upon a resultant yield determination; and (e) transmitting the appropriate advertising to the types of cellular phones having the corresponding rendering capabilities of the advertising.

Claims15

Dependent claims

A computer-implemented method for targeted delivery of advertising of a first or second sponsor via a cellular telephony infrastructure provided by a carrier to a plurality of cellular phones of a first or second type by establishing a competitive bid auction process, the method comprising the steps of:

(a) receiving a mobile subscriber characteristic from the carrier, wherein the mobile subscriber characteristic is associated with the plurality of cellular phones;
(b) presenting to the first and second sponsor data corresponding to:
(1) the mobile subscriber characteristic;
(2) the first type and the second type of cellular phone, wherein a rendering capability of the first type of cellular phone is different from a rendering capability of the second type of cellular phone;
(c) receiving a first advertising content associated with the mobile subscriber characteristic and a second advertising content associated with the mobile subscriber characteristic each from the first sponsor and the second sponsor, wherein the first advertising content requires the rendering capability of the first type of cellular phone to be rendered thereon and wherein the second advertising content requires the rendering capability of the second type of cellular phone to be rendered thereon, wherein the first advertising content is incompatible with the second type of cellular phone and the second advertising content is incompatible with the first type of cellular phone;
(d) receiving a bid from the first sponsor, wherein the bid includes:
(1) a selection by the first sponsor of the first type of cellular phone;
and
(2) an amount offered for delivery of the advertising of the first sponsor to the plurality of cellular phones of the first type;
(e) receiving a bid from the second sponsor, wherein the bid includes:
(1) a selection by the second sponsor of the first type of cellular phone;
and
(2) an amount offered for delivery of the advertising of the second sponsor to the plurality of cellular phones of the first type;
(f) attributing a priority to the delivery of the advertising of the first sponsor over the delivery of the advertising of the second sponsor based upon a determination that a resultant yield based on the amount of the first sponsor is greater than a resultant yield based on the amount of the second sponsor;
(g) receiving an advertising request associated with the first type of cellular phone;
(h) determining that the relevance to the advertising request of the first advertising content and second advertising content is the same;
(i) determining that the first type of cellular phone can render the first advertising content and cannot render the second advertising content;
and
(j) transmitting via the cellular telephony infrastructure the first advertising content instead of the second advertising content to the plurality of cellular phones of the first type.

16 more elements

A system for targeted delivery of advertising of a first or second sponsor via a cellular telephony infrastructure provided by a carrier to a plurality of cellular phones of a first or second type by establishing a competitive bid auction process, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) receiving a mobile subscriber characteristic from the carrier, wherein the mobile subscriber characteristic is associated with the plurality of cellular phones;
(b) presenting to the first and second sponsor data corresponding to:
(1) the mobile subscriber characteristic;
(2) the first type and the second type of cellular phone, wherein a rendering capability of the first type of cellular phone is different from a rendering capability of the second type of cellular phone;
(c) receiving a first advertising content associated with the mobile subscriber characteristic and a second advertising content associated with the mobile subscriber characteristic each from the first sponsor and the second sponsor, wherein the first advertising content requires the rendering capability of the first type of cellular phone to be rendered thereon and wherein the second advertising content requires the rendering capability of the second type of cellular phone to be rendered thereon, wherein the first advertising content is incompatible with the second type of cellular phone and the second advertising content is incompatible with the first type of cellular phone;
(d) receiving a bid from the first sponsor, wherein the bid includes:
(1) a selection by the first sponsor of the first type of cellular phone;
and
(2) an amount offered for delivery of the advertising of the first sponsor to the plurality of cellular phones of the first type;
(e) receiving a bid from the second sponsor, wherein the bid includes:
(1) a selection by the second sponsor of the first type of cellular phone;
and
(2) an amount offered for delivery of the advertising of the second sponsor to the plurality of cellular phones of the first type;
(f) attributing a priority to the delivery of the advertising of the first sponsor over the delivery of the advertising of the second sponsor based upon a determination that a resultant yield based on the amount of the first sponsor is greater than a resultant yield based on the amount of the second sponsor;
(g) receiving an advertising request associated with the first type of cellular phone;
(h) determining that the relevance to the advertising request of the first advertising content and second advertising content is the same;
(i) determining that the first type of cellular phone can render the first advertising content and cannot render the second advertising content;
and
(j) transmitting via the cellular telephony infrastructure the first advertising content instead of the second advertising content to the plurality of cellular phones of the first type.

16 more elements

A non-transitory computer-readable medium having stored thereon instructions which, when executed by one or more processors of one or more computers, causes the one or more processors to target delivery of advertising of a first or second sponsor via a cellular telephony infrastructure provided by a carrier to a plurality of cellular phones of a first or second type by establishing a competitive bid auction process, by performing the steps of:

(a) receiving a mobile subscriber characteristic from the carrier, wherein the mobile subscriber characteristic is associated with the plurality of cellular phones;
(b) presenting to the first and second sponsor data corresponding to:
(1) the mobile subscriber characteristic;
(2) the first type and the second type of cellular phone, wherein a rendering capability of the first type of cellular phone is different from a rendering capability of the second type of cellular phone;
(c) receiving a first advertising content associated with the mobile subscriber characteristic and a second advertising content associated with the mobile subscriber characteristic each from the first sponsor and the second sponsor, wherein the first advertising content requires the rendering capability of the first type of cellular phone to be rendered thereon and wherein the second advertising content requires the rendering capability of the second type of cellular phone to be rendered thereon, wherein the first advertising content is incompatible with the second type of cellular phone and the second advertising content is incompatible with the first type of cellular phone;
(d) receiving a bid from the first sponsor, wherein the bid includes:
(1) a selection by the first sponsor of the first type of cellular phone;
and
(2) an amount offered for delivery of the advertising of the first sponsor to the plurality of cellular phones of the first type;
(e) receiving a bid from the second sponsor, wherein the bid includes:
(1) a selection by the second sponsor of the first type of cellular phone;
and
(2) an amount offered for delivery of the advertising of the second sponsor to the plurality of cellular phones of the first type;
(f) attributing a priority to the delivery of the advertising of the first sponsor over the delivery of the advertising of the second sponsor based upon a determination that a resultant yield based on the amount of the first sponsor is greater than a resultant yield based on the amount of the second sponsor;
(g) receiving an advertising request associated with the first type of cellular phone;
(h) determining that the relevance to the advertising request of the first advertising content and second advertising content is the same;
(i) determining that the first type of cellular phone can render the first advertising content and cannot render the second advertising content;
and
(j) transmitting via the cellular telephony infrastructure the first advertising content instead of the second advertising content to the plurality of cellular phones of the first type.

16 more elements

Dependencies are inferred from the claim text.

Facts

Application: 13/295,066Filed 12 Nov 2011
Priority: 14 Sep 2005
Published: 8 Mar 2012
Term ends: Not estimatedThe source records don’t support an estimate.

Classification7 codes

G06Q 30/0267
Targeted advertisements: wireless devices
G06Q 30/0247
Advertisements: calculate past, present or future revenues
G06Q 30/0251
Advertisements: targeted advertisements
G06Q 30/0255
Targeted advertisements: based on user history

Family

Application60/717,151Us provisional application · filed 14 Sep 2005
Application60/720,193Us provisional application · filed 23 Sep 2005
Application60/731,991Us provisional application · filed 1 Nov 2005
Application11/268,671Continuation · filed 5 Nov 2005
Application11/267,940Continuation · filed 5 Nov 2005
Application13/295,066Continuation
US 2007/0061229 A1Published application
US 2007/0061328 A1Published application
US 8,103,545 B2Related patent
US 8,195,513 B2Related patent
US 8,615,719 B2Related patent
US 2012/0059718 A1This patent

From the US filing history. Foreign family members aren’t listed.