Pricing Models for User-Related Data

A computer-implemented method for pricing user-related data, comprising:

• receiving first offers from advertisers for data related to a person, wherein the data is a member of a set of data related to multiple persons, and wherein the set of data is provided by a data provider;
• selecting one or more of the first offers for the data;
• providing access to the data to the advertisers having the selected first offers;
• receiving second offers for an advertisement slot from at least the advertisers having the selected first offers, wherein the advertisement slot is associated with the data related to the person;
• selecting at least one of the second offers for the advertisement slot;
• debiting the advertisers having the selected first offers for the data;
• debiting an advertiser having the selected second offer for the advertisement slot;
• and
• compensating the data provider for the data.

A computer-implemented method for pricing user-related data, comprising:

• receiving first offers from advertisers for data related to a person, wherein the data is a member of a set of data related to multiple persons, and wherein the set of data is provided by a data provider;
• selecting one or more of the first offers for the data;
• providing access to the data to the advertisers having the selected first offers;
• receiving second offers for an advertisement slot from at least the advertisers having the selected first offers, wherein the advertisement slot is associated with the data related to the person;
• selecting at least one of the second offers for the advertisement slot, wherein the selected second offer is not from at least one of the advertisers having the selected first offers;
• debiting the advertisers having the selected first offers for the data, including debiting the advertiser whose second offer was not selected;
• debiting an advertiser having the selected second offer for the advertisement slot;
• and
• compensating the data provider for the data.

A computer-implemented method for pricing user-related data, comprising:

• receiving first offers from advertisers for data related to a person, wherein the data is a member of a set of data related to multiple persons, and wherein the set of data is provided by a data provider;
• selecting one or more of the first offers for the data;
• providing access to the data to the advertisers having the selected first offers;
• receiving second offers for an advertisement slot from at least the advertisers having the selected first offers, wherein the advertisement slot is associated with the data related to the person;
• selecting at least one of the second offers for the advertisement slot, wherein the selected second offer is not from at least one of the advertisers having the selected first offers;
• determining win to loss ratios for the advertisers having the selected first offers;
• debiting one or more of the advertisers having win to loss ratios that exceed a threshold value;
• debiting an advertiser having the selected second offer for the advertisement slot;
• and
• compensating the data provider for the data.

A system comprising:

• memory;
• and
• a processor coupled to the memory and configured to execute instructions stored in the memory causing the processor to perform operations comprising:
• receiving, from an advertiser, a subscription to a set of data related to multiple persons, wherein the set of data includes data related to a person, and wherein the set of data is provided by a data provider;
• providing access to the set of data to the advertiser;
• receiving offers for an advertisement slot from the advertiser and other advertisers, wherein the advertisement slot is associated with the data related to the person;
• selecting at least one of the offers for the advertisement slot;
• debiting the advertiser having the subscription for the set of data;
• debiting an advertiser having the selected offer for the advertisement slot;
• and
• compensating the data provider for the set of data.

A system comprising:

• memory;
• and
• a processor coupled to the memory and configured to execute instructions stored in the memory causing the processor to perform operations comprising:
• receiving first offers from advertisers for data related to a person, wherein the data is a member of a set of data related to multiple persons, and wherein the set of data is provided by a data provider;
• selecting one or more of the first offers for the data;
• providing access to the data to the advertisers having the selected first offers;
• receiving second offers for an advertisement slot from at least the advertisers having the selected first offers, wherein the advertisement slot is associated with the data related to the person;
• selecting at least one of the second offers for the advertisement slot;
• debiting the advertisers having the selected first offers for the data;
• debiting an advertiser having the selected second offer for the advertisement slot;
• and
• compensating the data provider for the data.

A system, comprising:

• memory;
• and
• a processor coupled to the memory and configured to execute instructions stored in the memory causing the processor to perform operations comprising:
• receiving first offers from advertisers for data related to a person, wherein the data is a member of a set of data related to multiple persons, and wherein the set of data is provided by a data provider;
• selecting one or more of the first offers for the data;
• providing access to the data to the advertisers having the selected first offers;
• receiving second offers for an advertisement slot from at least the advertisers having the selected first offers, wherein the advertisement slot is associated with the data related to the person;
• selecting at least one of the second offers for the advertisement slot, wherein the selected second offer is not from at least one of the advertisers having the selected first offers;
• debiting the advertisers having the selected first offers for the data, including debiting the advertiser whose second offer was not selected;
• debiting an advertiser having the selected second offer for the advertisement slot;
• and
• compensating the data provider for the data.

A system, comprising:

• memory;
• and
• a processor coupled to the memory and configured to execute instructions stored in the memory causing the processor to perform operations comprising:
• receiving first offers from advertisers for data related to a person, wherein the data is a member of a set of data related to multiple persons, and wherein the set of data is provided by a data provider;
• selecting one or more of the first offers for the data;
• providing access to the data to the advertisers having the selected first offers;
• receiving second offers for an advertisement slot from at least the advertisers having the selected first offers, wherein the advertisement slot is associated with the data related to the person;
• selecting at least one of the second offers for the advertisement slot, wherein the selected second offer is not from at least one of the advertisers having the selected first offers;
• determining win to loss ratios for the advertisers having the selected first offers;
• debiting one or more of the advertisers having win to loss ratios that exceed a threshold value;
• debiting an advertiser having the selected second offer for the advertisement slot;
• and
• compensating the data provider for the data.