Matching Advertisers and Users Based on Their Respective Intents

A system comprising:

• a memory comprising instructions executable by one or more processors;
• and
• the one or more processors coupled to the memory and operable to execute the instructions, the one or more processors being operable when executing the instructions to:
• derive one or more user intents from user information associated with a user;
• select, from a plurality of advertiser intents, one or more advertiser intents that align with the one or more user intents;
• and
• advertise to the user based on the one or more advertiser intents that align with the one or more user intents.

One or more computer-readable non-transitory storage media embodying software operable when executed by one or more computer systems to:

• derive one or more user intents from user information associated with a user;
• select, from a plurality of advertiser intents, one or more advertiser intents that align with the one or more user intents;
• and
• advertise to the user based on the one or more advertiser intents that align with the one or more user intents.

A system comprising:

• means for deriving one or more user intents from user information associated with a user;
• means for selecting, from a plurality of advertiser intents, one or more advertiser intents that align with the one or more user intents;
• and
• means for advertising to the user based on the one or more advertiser intents that align with the one or more user intents.