Scoring Users of Network Based Users
AssigneeYahoo! Inc.
InventorDebajyoti Dutta
Life of this patent
Estimating the term…
Abstract
Methods, systems and computer program products for evaluating a score for a particular user of network-based services. In one method, advertisements are provides on webpage(s) of the user. The webpage(s) may include content generated by the user. Advertising revenue generated by the webpage(s) is calculated and a score is assigned to the user based on the calculated advertising revenue.
Claims20
A method for scoring users of network-based services, the method comprising:
- providing advertisements on one or more webpages corresponding to a user, wherein at least one of the one or more webpages contains content generated by the user;
- calculating advertising revenue generated by the one or more webpages;
- determining a score for the user based at least in part on the calculated advertising revenue;
- and
- modulating at least one attribute of a network-based service provided to the user based at least in part on the score.
A system for evaluating a score for a user of network-based services, the system comprising:
- one or more network interfaces;
- at least one processor;
- a memory;
- and
- computer program code stored in a computer readable storage medium,
- wherein the computer program code, when executed, is operative to cause the system to:
- provide advertisements on one or more webpages, wherein the webpage contains content generated by the user;
- calculate advertising revenue generated by the one or more webpages;
- and
- determine the score for the user based at least in part on the calculated advertising revenue.
A computer program code stored in a computer readable storage medium, wherein the computer program code, when executed, is operative to cause the system to:
- provide advertisements on one or more webpages, wherein the webpage contains content generated by the user;
- calculate advertising revenue generated by the one or more webpages;
- and
- determine the score for the user based at least in part on the calculated advertising revenue.
Dependencies are inferred from the claim text.