Mapping Advertiser Intents to Keywords
AssigneeAdchemy, Inc.
InventorsDaniel Galas, Veeravich Thi Thumasathit, Murthy V. Nukala, Richard Edward Chatwin, Alessandro Magnani, Benjamin David Foster, Alan Coleman, Manish Khettry, Siva Chandrasekar, Nitin Gupta, Srinidhi Ramesh Kondaji
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Abstract
In one embodiment, a method includes constructing an intent map for a plurality of products, the intent map comprising intent topics and each intent topic comprising intents, and then deriving a plurality of keywords from the intent map based on keyword templates.
Claims85
A method comprising:
- by one or more computing devices,
- constructing an intent map for a plurality of products, wherein:
- the intent map comprises one or more intent topics, and
- each of the one or more intent topics comprises one or more intents;
- and
- deriving a plurality of keywords from the intent map based on one or more keyword templates.
A system comprising:
- a memory comprising instructions executable by one or more processors;
- and
- the one or more processors coupled to the memory and operable to execute the instructions, the one or more processors being operable when executing the instructions to:
- construct an intent map for a plurality of products, wherein:
- the intent map comprises one or more intent topics, and
- each of the one or more intent topics comprises one or more intents;
- and
- derive a plurality of keywords from the intent map based on one or more keyword templates.
One or more computer-readable non-transitory storage media embodying software operable when executed by one or more computer systems to:
- construct an intent map for a plurality of products, wherein:
- the intent map comprises one or more intent topics, and
- each of the one or more intent topics comprises one or more intents;
- and
- derive a plurality of keywords from the intent map based on one or more keyword templates.
A system comprising:
- means for constructing an intent map for a plurality of products, wherein:
- the intent map comprises one or more intent topics, and
- each of the one or more intent topics comprises one or more intents;
- and
- means for deriving a plurality of keywords from the intent map based on one or more keyword templates.
Dependencies are inferred from the claim text.