Methods and systems to advertise and sell products or services via cloud gaming environments

A computer-readable medium comprising instructions, which when executed by one or more processors, perform the following operations:

• provide a gaming software configured to display a third party advertisement in a cloud gaming environment, wherein the third party advertisement is associated with products or services provided by a third party;
• receive one or more requests from one or more users to activate the gaming software;
• display the third party advertisement associated with the products or services;
• identify an interaction level of the one or more users with the third party advertisement while the one or more users interact with the cloud gaming environment;
• and
• determine a fee payable by a third party based on the interaction level of the one or more users with the third party advertisement.

A computer system for advertising products and services within a cloud gaming environment, the system comprising:

• a processing module for
• providing a gaming software configured to display a third party advertisement in a cloud gaming environment, wherein the third party advertisement is associated with products or services provided by a third party,
• identifying an interaction level of one or more users with the third party advertisement while the one or more users interact with the cloud gaming environment, and
• determining a fee payable by the third party based on the interaction level of the one or more users with the third party advertisement;
• an input module for receiving one or more requests from the one or more users to activate the gaming software;
• and
• an output module for displaying the third party advertisement associated with the products or services.