Advertising methods and apparatus for use in a wireless communications system

A mobile communications device comprising:

• means for storing a plurality of advertisements and corresponding target audience constraints;
• means for receiving a signal from at least one other device;
• means for determining if a target audience constraint is satisfied;
• and
• means for transmitting, when a target audience constraint corresponding to a stored advertisement is satisfied, an advertisement corresponding to the satisfied target audience constraint.

A mobile communications device comprising:

• at least one processor configured to:
• store a plurality of advertisements and corresponding target audience constraints;
• receive a signal from at least one other device;
• determine if a target audience constraint is satisfied;
• and
• transmit, when a target audience constraint corresponding to a stored advertisement is satisfied, an advertisement corresponding to the satisfied target audience constraint;
• and
• memory coupled to said at least one processor.

A computer program product for use in a mobile communications device, comprising:

• non-transitory computer readable medium comprising:
• code for causing at least one computer to store a plurality of advertisements and corresponding target audience constraints;
• code for causing said at least one computer to receive a signal from at least one other device;
• code for causing said at least one computer to determine if a target audience constraint is satisfied;
• and
• code for causing said at least one computer to transmit, when a target audience constraint corresponding to a stored advertisement is satisfied, an advertisement corresponding to the satisfied target audience constraint.