Providing offers based on locations within virtual environments and/or the real world

A computer-implemented method of providing incentivized offers to users of a virtual environment, the method being implemented in a computer system comprising one or more processors configured to execute computer program modules, the method comprising:

• providing a virtual environment to users such that the users participate in the virtual environment by performing one or more actions within the virtual environment;
• determining information related to the physical locations in the real world of individual users of the virtual environment;
• determining offers of goods and/or services that should be presented to individual users based on (I) the physical locations in the real world of the individual users, and (ii) virtual environment criteria representing one or more aspects of the users involvement in the virtual environment;
• and
• transmitting the determined offers to the users.

A non-transitory, computer-readable, electronic storage medium storing instructions configured to cause one or more processors to perform a method of providing incentivized offers to users of a virtual environment, the method comprising:

• providing a virtual environment to users such that the users participate in the virtual environment by performing one or more actions within the virtual environment;
• determining information related to the physical locations in the real world of individual users of the virtual environment;
• determining offers of goods and/or services that should be presented to individual users based on (I) the physical locations in the real world of the individual users, and (ii) virtual environment criteria representing one or more aspects of the users involvement in the virtual environment;
• and
• transmitting the determined offers to the users.