Product-Lifting Display and Merchandising System

A product-lifting display and merchandising system comprising:

• a bottom platform formed of molded plastic and having one or more feet extending from an underside surface thereof, the bottom platform having a mounting surface formed in a top surface thereof;
• a top deck having a planar horizontal upper surface for supporting a quantity of stacked product thereon, the top deck having a mounting surface at an underside surface thereof;
• one or more movable support members connected between the bottom platform and the top deck for dynamically adjusting a vertical position of the top deck relative to the bottom platform;
• at least one compression member having a first end seated at the mounting surface of the bottom platform and a second end seated at the mounting surface of the top deck, the compression member supplying a lifting force to the top deck in opposition to a weight of the stacked product,
• wherein as the weight of the stacked product is reduced due to gradual removal of the stacked product by consumers, the top deck rises to maintain a top layer of the stacked product at a determined height for ease of accessibility by the consumers.