Liquid crystal display apparatus having alignment control for brightness and response

A liquid crystal display apparatus having a plurality of pixels, comprising:

• a pair of substrates;
• a liquid crystal having a negative dielectric anisotropy inserted between the pair of substrates;
• first and second electrodes formed on the pair of substrates, respectively, a first alignment control structure formed linearly on one of the pair of substrates for controlling an alignment of the liquid crystal;
• and
• a second alignment control structure formed linearly on the other of the pair of substrates for controlling an alignment of the liquid crystal;
• wherein
• the first and second alignment control structures are bent in a zigzag fashion and extend parallel with each other;
• and
• at least one of the first and second alignment control structures includes a linear portion and a wide portion having a width wider than a width of the linear portion.