Automatic gathering and distribution of testimonial content

A computer system for automatic gathering and distribution of testimonial content, the system comprising:

• a processor and memory configured to execute software instructions;
• a content acquisition component configured to search a network for one or more content sources and identify content potentially related to an organization;
• a content data store configured to store identified content for further review and potential re-publishing;
• a content filtering component configured to automatically review and filter identified content to eliminate content that does not satisfy one or more publishing criteria;
• a content moderation component configured to receive indications from human moderators that indicate whether particular content items are suitable for publishing;
• and
• a content publishing component configured to provide one or more streams of content items that satisfy publishing criteria and moderation and promote products or services of the organization.

A computer-readable storage medium comprising instructions for controlling a computer system to moderate promotional content, wherein the instructions, when executed, cause a processor to perform actions comprising:

• identifying content sentiment that indicates a tone and purpose of a content item;
• determining whether the content item includes offensive content;
• flagging the content item for further review by a moderator;
• receiving a moderator review result that indicates whether a moderator determined that the content item is acceptable for publishing;
• upon determining that the content item includes a negative sentiment, includes offensive content, or was unacceptable for publishing, flagging the content item for deletion from a data store;
• and
• upon determining that the content item is acceptable for publishing, flagging the content item for publishing.