Systems and methods for excluding serving an advertisement campaign to undesired web pages

A method for determining that content of a web page is content safe for delivering content from a publisher, the method comprising:

• (a) receiving, by a server from a browser of a client, a request to check a safeness of content of a web page being loaded by the browser, the content of the web page having a content of a publisher to be displayed;
• (b) obtaining, by the server, for the publisher a list of exclusion uniform resource locators for which to exclude displaying the content of the publisher;
• and
• (c) determining, by the server, whether a uniform resource locator of the web page matches an exclusion uniform resource locator in the list of exclusion uniform resources locators for the publisher.

A method for determining that content of a web page on which additional content is to be displayed is content safe for delivering the additional content from an advertisement network, the method comprising:

• (a) identifying, by a script of a browser executing on a client and upon loading a web page, that the web page is to be augmented with content from an advertisement network;
• (b) transmitting, by the script to a server, a request to check a safeness of content of the web page prior to augmenting the web page with the content from the advertisement network;
• and
• (c) receiving, by the script from the server responsive to the server determining the content of the web page is not safe, predetermined content not from the advertisement network to be displayed instead of the content from the advertisement network.