Modification of payment transactions in real-time based upon external data source

A system for processing an electronic payment transaction from a payer to a merchant in real-time on an electronic financial transaction processing network comprising:

• a first network interface for receiving an authorization request for the payment transaction from the merchant over the transaction processing network;
• a plurality of electronically accessible data providing systems;
• a data storage device for storing one or more filtering rules;
• a filtering engine in connection with the data storage device and the first network interface for applying the filtering rules to the transaction;
• a querying engine for querying one or more of the plurality of data providing systems with queries according to the filtered transaction;
• a transaction modification engine for modifying the authorization request according to one or more responses to the queries;
• a second network interface for sending the modified authorization request to an issuing facility holding a financial account of the payer, and for receiving a response to the modified authorization request from the facility;
• and
• a notification system for notifying the payer of the modification.

A method for processing an electronic payment transaction in real-time on an electronic financial transaction processing network, the payment transaction having been initiated by a payer with a merchant, the method comprising:

• receiving, through the electronic transaction processing network, an authorization request from a merchant to authorize a transaction to be funded with a first amount of funds from a financial account, the financial account associated with the payer and held by an issuing facility;
• determining, from the request, information identifying the payer and the issuing facility;
• electronically querying one or more data sources using the identifying information for the payer;
• receiving, in response to the query, additional payer information;
• generating an offer for the payer using the additional payer information;
• transmitting the authorization request to the issuing facility;
• and
• upon receiving an indicator of approval of the authorization request from the issuing facility, transmitting the generated offer to the payer over a secondary channel.

A method for generating promotional offers to a plurality of payers for a plurality of merchants, the method comprising:

• receiving a first authorization request from a terminal device co-located with a first merchant to authorize a transaction to be funded with funds from a first financial account, the first financial account associated with a first payer and held by a first issuing facility;
• receiving a second authorization request from a terminal device co-located with a second merchant to authorize a transaction to be funded with funds from a second financial account, the second financial account associated with a second payer and held by a second issuing facility;
• determining, from the requests, information identifying the first payer and the first merchant;
• determining, from the requests, information identifying the second payer and the second merchant;
• maintaining in an electronic database:
• a first record comprising the number of times the first payer has transacted with the first merchant and the total value of those transactions;
• and
• a second record comprising the number of times the second payer has transacted with the second merchant and the total value of those transactions;
• updating the first record with information from the first transaction;
• updating the second record with information from the second transaction;
• determining, from the database, whether the first payer has met a first threshold value associated with the first merchant;
• determining, from the database, whether the second payer has met a second threshold value associated with the second merchant;
• if the first payer has met the first threshold, generating an offer for the first payer and transmitting the generated offer to the first payer over a secondary channel;
• and
• if the second payer has met the second threshold, generating an offer for the second payer and transmitting the generated offer to the second payer over a secondary channel.