Social advertising platform

A computer-implemented method comprising:

• maintaining, by one or more routines running on one or more computer systems of a peer-to-peer social advertising service, profile information for each member of a plurality of members of the peer-to-peer social advertising service, the profile information including a list of brands, products, services, companies, organizations, charities or causes recommended or endorsed by the member;
• generating a shared link corresponding to a destination link through which a member of the plurality of members can share content associated with the destination link with third parties via social media;
• responsive to receiving a click-through event for the shared link from a requestor, redirecting the requestor, by a web server running on the one or more computer systems, to a social advertisement containing advertising content selected based upon the list of brands, products, services, companies, organizations, charities or causes recommended or endorsed by the member;
• and
• after a temporary display of the advertising content is completed, redirecting the requestor, by the web server, to the destination link.