Integrated Advertising System

A method for generating an aggregate user profile based on more than one collection source, the method comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of:

• receiving mobile profile data relating to a user's use of a mobile communication facility;
• receiving offline profile data relating to the user's at least one interaction with a non-Internet-based entity;
• aggregating the mobile profile data and the offline profile data into an aggregate user profile based at least in part on a verification datum;
• providing access to the aggregate user profile to a plurality of sponsors;
• and
• enabling selection of at least one item of sponsored content to present to the user based at least in part on the aggregate user profile.

A method for generating an aggregate user profile based on more than one collection source, the method comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of:

• receiving mobile profile data relating to a user's use of a mobile communication facility;
• receiving Internet profile data relating to the user's at least one computer-based Internet usage;
• aggregating the mobile profile data and the Internet profile data into an aggregate user profile based at least in part on a verification datum;
• and
• providing access to the aggregate user profile dataset to a plurality of sponsors.

A method for generating an aggregate user profile based on more than one collection source, the method comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of:

• receiving mobile profile data relating to a user's use of a mobile communication facility;
• receiving Internet profile data relating to the user's at least one computer-based Internet usage;
• aggregating the mobile profile data and the Internet profile data into an aggregated user profile based at least in part on a verification datum;
• providing access to the aggregated user profile to a plurality of sponsors;
• and
• enabling selection of at least one item of sponsored content to present to the user based at least in part on the aggregated user profile.

A method for generating an aggregate user profile based on more than one collection source, the method comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of

• receiving mobile profile data relating to a user's use of a mobile communication facility;
• receiving settop profile data relating to the user's at least one interaction with a settop entertainment facility;
• aggregating the mobile profile data and the settop profile data into an aggregate user profile based at least in part on a verification datum;
• and
• providing access to the aggregate user profile to a plurality of sponsors.

A method for generating an aggregate user profile based on more than one collection source, the method comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of:

• receiving mobile profile data relating to a user's use of a mobile communication facility;
• receiving settop profile data relating to the user's at least one interaction with a settop entertainment facility;
• aggregating the mobile profile data and the settop profile data into an aggregate user profile based at least in part on a verification datum;
• providing access to the aggregate user profile to a plurality of sponsors;
• and
• enabling selection of at least one item of sponsored content to present to the user based at least in part on the aggregate user profile.