System And Method for Communicating Media Content
AssigneeAffinity Labs of Texas, LLC
InventorsRussell W. White, Kevin R. Imes
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Abstract
A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating communication of a version of the advertisement configured for presentation at the portable device.
Claims20
A method for targeted advertising, comprising:
- accessing at least one piece of demographic information associated with a user of a portable device comprising a display, a non-volatile memory, a processing device operable to execute instructions stored in the non-volatile memory, a portion of instructions saved locally at the portable device and configured to facilitate accessing of a network based resource, and at least one wireless transceiver;
- selecting an advertisement to be delivered to the user based at least in part on the at least one piece of demographic information;
- and
- initiating communication of a version of the advertisement that is configured for presentation at the portable device.
A targeted advertisement system, comprising:
- a memory maintaining a piece of demographic information about a user who has a cellular telephone;
- a first resource communicatively coupled to the memory and configured to select a particular advertisement that is targeted for a particular demographic group of which the user is a part according to the piece of demographic information;
- and
- a communication resource communicatively coupled to the first resource and configured to initiate a sending of the particular advertisement to the cellular telephone.
A computer readable medium to store computer executable modules for use by an advertising resource, the computer executable modules comprising:
- a computer executable demographic module to identify a first and a second piece of demographic information about a user with a portable device that is capable of communicating with a wireless network;
- and
- a computer executable advertising module to select a targeted advertisement to be sent to the portable device, wherein the targeted advertisement is selected based upon at least the first piece of demographic information.
Dependencies are inferred from the claim text.