Incorporating time and spatial relationships between user/advertiser locations into advertisement relevance
AssigneeMicrosoft Corporation
InventorJohn Carey
Life of this patent
Estimating the term…
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AssigneeMicrosoft Corporation
InventorJohn Carey
Estimating the term…
Methods and systems for determining advertisement relevance based on time and spatial relationships or reachable locations may include determining a set of advertisements, a set of destination locations corresponding to the advertisements, a starting location, a starting time, and a desired arrival time. A particular destination location may be identified as reachable if a projected arrival time occurs prior to or at the desired arrival time. Reachable destination locations may be distinguished from unreachable destination locations on a user interface by at least one of presenting reachability indicators, differentiating presentations or appearances of indications corresponding to reachable locations and/or of corresponding advertisements, ordering location indications and/or advertisements by reachability relevance, omitting unreachable destination locations and/or corresponding advertisements from being presented on the user interface, or other actions. Advertisement relevance based on time and spatial relationships may be based on user input, and may be applied to multiple, sequential destination locations.
A method for determining advertisement relevance based on reachable locations, including:
A computing device for determining advertisement relevance based on reachable locations, comprising:
A display, comprising:
Dependencies are inferred from the claim text.